IF YOUR CHILD HAD SOMETHING ON THEIR MIND, WOULD YOU KNOW?
OVER 70% OF CHILDREN
“rarely or never” turn to parents, teachers or social workers for help
NEAR 50% OF CHILDREN
prefer to cope with their problems alone
A CONVERSATION THAT CHANGED A LIFE
When you were young, did you talk to adults when something was troubling you?
According to Save the Children Hong Kong’s “Hearing children” (2026), common reasons why children “rarely or never” turn to their parents for help include believing that “no one truly understands me or can help me”, ”do not want to be a burden or bother anyone”, or ‘‘worry about being judged, misunderstood, or getting into trouble’’. As a result, many children choose to face their struggles alone.
Children’s Mental Wellness Ambassador, Snow Suen, and Actor Ng Siu Hin share their childhood and adolescent experiences, as well as a conversation that changed their lives.
Their stories remind us that when we find the courage to express our feelings, there is often someone willing to listen, offer support and simply be there for us.
We hope every child knows that they do not have to face their worries and struggles alone.
EVERY MOMENT MATTERS
Today, children’s mental health challenges are increasingly alarming, especially during periods of change, such as the start of the school year. Yet many children are facing these challenges silently — not because they do not need support, but because they may not feel ready, safe, or understood enough to speak. At the same time, parents and adults care deeply. But in everyday life, the moment to connect is often missed. And once missed, those moments cannot always be revisited in the same way.
At Save the Children Hong Kong, we believe every moment matters. Through this campaign, we aim to help adults better recognise children’s emotional needs, spot the signs that may otherwise go unnoticed, and seize everyday opportunities to build trust, show care, and start meaningful conversations. Every child deserves to be heard. Every adult has a role to play. And every moment carries the opportunity to make a difference.
Before the moment is gone, start with a knock. A gentle knock shows respect and care. It can also be the first step towards listening to what a child has to say. To encourage adults to take the first step in a relaxed and natural way, Save the Children Hong Kong has launched the new song “Knock Knock’, along with a collection of cute and practical door signs and messaging stickers. By turning care into a conversation, we can support children to thrive.
Smallest knock, biggest talk.
THEME SONG《KNOCK KNOCK》MV Teaser
Save the Children Hong Kong will launch a brand-new song, Knock Knock, sung by our Children’s Mental Wellness Ambassador Snow Suen and artist Vian Lin. Actor BabyJohn Choi and a group of children also joined the force to dance in the music video.
Through its uplifting melody, catchy lyrics and easy-to-follow dance moves, the song conveys an important message: creating opportunities for meaningful conversations and listening to children’s feelings and needs. It encourages adults to take the first step, open conversations, and better understand what children are experiencing.
Watch the MV Teaser now! (The full MV is coming soon. Stay tuned!)
WHAT CHILDREN WISH ADULTS KNEW…
Most Hurtful Remarks (Top Five)
“Look at other people”
“I said no means no”
“You ain’t as good as others”
“I’m only doing this for your own good”
Most Resented Behaviours (Top Five)
“(Parents) Losing their temper”
“Snooping on my phone”
“Having to make every decision”
“Entering my room without knocking”
“Moving or touching my belongings”
Most Desired Encouragement (Top Five)
“You did a great job”
“I support you”
“I believe you can do it”
“Your happiness is what matters most”
“I know you’ve done your best”
“KNOCK KNOCK” DOOR PLATE CHARITY BLIND BOX
To encourage children to express themselves and foster deeper understanding and communication within families, Save the Children Hong Kong has partnered with local illustration brand Tadaland to launch the “Knock Knock” Door Plate Charity Blind Box, featuring three designs.
Through a simple yet practical everyday tool, the initiative aims to help children communicate their feelings and needs, while encouraging adults to listen more, understand more, and strengthen their connection with children.
The collection is inspired by the concept of a door. Before entering a child’s room, we knock. Before stepping into a child’s inner world, we should also take a moment to pause and then listen. Each blind box includes a double-sided door plate featuring Tadaland’s original characters, the Tadamates. Through different illustrations, the door plates help children express their emotions and communicate their needs.
One side indicates that the child feels comfortable and is open to interaction and conversation. The other side signals a need for quiet time and personal space, suggesting that they may not yet feel ready to talk. By simply flipping the door plate according to how they feel, children can communicate their needs to family members and caregivers in an easy and natural way. Hence, self-expression becomes more accessible, while creating opportunities for meaningful conversations and stronger connections within the family.
SUPPORT CHILDREN’S MENTAL WELLBEING
The “Knock Knock” Door Plate Charity Blind Box Collection includes 3 exclusive designs at random online and at designated physical charity sale locations starting from 10 Oct.
By purchasing a charity blind box, you are helping Save the Children Hong Kong support children’s mental wellbeing and strengthen child protection initiatives in Hong Kong. All proceeds, after deducting production and operational costs, will support Save the Children Hong Kong’s local programmes.
Retail Price: HK$68
Full Set (3 Designs, online exclusive): HK$168
(*Schools, corporate partners and organisations are welcome to support the campaign through bulk purchases of the “Knock Knock” Door Plate Charity Blind Box. Together, we can promote children’s mental health and wellbeing, and help create more opportunities for children to express their feelings and be heard.
For enquiries, please contact: [email protected] )
Designated physical charity sale locations:
Tom Lee Music
- Tsim Sha Tsui Kowloon Flagship Store – Shops 1-9, Cameron Lane, Tsim Sha Tsui, Kowloon
- Wan Chai HK Island Flagship Store – City Tower, 144-149 Gloucester Road, Wan Chai, Hong Kong
- Sha Tin NT East Flagship Store – Shops 816-818, Level 8, Tower 2, Grand Central Plaza, Sha Tin
- Tsuen Wan NT West Flagship Store – Shops 3034-3038, Ocean Pride, Tsuen Wan West
- Tseung Kwan O Branch – Shops 149-150, Level 1, Park Central, Tseung Kwan O, New Territories
DOWNLOAD THE TADAMATES GIF STICKERS
Sometimes, a simple greeting or a fun sticker can help a child feel cared for and supported. Through the Tadamates GIF stickers, let us turn care into everyday interactions.
Whether it is a greeting, a word of encouragement, or a small gesture of support, each message can be the start of a meaningful conversation, helping children feel more comfortable expressing their thoughts and feelings. Download now:
EVERY MOMENT MATTERS – RESOURCE HUB
Why Do Children Stay Silent? How to Create a Safe Space for Parent-Child Dialogue
Helping Children Grow Through Challenges: Everyday Support That Builds Resilience
30 Minutes of Playtime Once a Week Relieve Stress and Open Your Child’s Heart
Packing Your Child’s Emotional School Bag: Expert Insights into Hidden Stress Signals
Filling your child’s “Emotional Love Tank”: Connect with their inner world using the love languages
Starting the School Year Together: Supporting Every Child
Ready for New School Year Together: Tips from Celebrity Parents
Through a Child’s Eyes: Anxiety
Through a Child’s Eyes: Depression
ACKNOWLEDGEMENT
