On World Mental Health Day, Save the Children Hong Kong’s public education campaign on children’s mental health, Every Moment Matters, is calling on the public to create space for conversations with children. The campaign encourages adults not only to notice emotional signals that children may struggle to express, but also to create safe spaces where children feel able to speak. With the campaign line “Before the moment is gone, start with a knock”, it reminds adults to respect each child’s pace, gently open the door to conversation and listen attentively when the child is ready to talk.  

To bring the campaign message to life, Save the Children Hong Kong has invited Children’s Mental Wellness Ambassador Snow Suen and actors Ng Siu Hin and Choi Hon Yik (BabyJohn) to share moments in their lives when they felt understood and supported. The campaign is also launching the Knock Knock music video, featuring a song composed by the winner of Best Original Film Score at the Hong Kong Film Awards, Tomy Wai, and choreography by Vian Lin; a recorded telephone message featuring Snow Suen and a group of child performers sharing personal stories and words of encouragement; and the Knock Knock Door Plate Charity Blind Box sale. Together, these initiatives bring the message “Smallest knock, biggest talk” into everyday life.  

A conversation that shaped lives 

Children’s Mental Wellness Ambassador Snow Suen was raised by her grandmother. Although she knew that her grandmother cared deeply for her, Snow often felt that some of her concerns might not be understood and became used to dealing with problems on her own. At the age of 18, she missed an important examination for further studies and shut herself in her room, feeling deeply disappointed. Her grandmother knocked on the door and checked on her without blame or pressure. She simply waited until Snow was ready, then listened and stayed by her side. 

Snow recalled, “I thought my grandmother would blame me, but she did not push me or rush to tell me what to do. She simply waited until I was ready to share.” Looking back, Snow now understands that she did need support at the time, but did not know how to begin. “When I started talking, she listened and held me as we cried together. That was when I realised how comforting it is to feel truly understood by someone close to you.” 

Actor Ng Siu Hin, who is known for his sense of humour, also shared that when he faced interpersonal difficulties as a child, he often used jokes or simply pushed himself to carry on. As an adult, he gradually learnt to face and manage his fear in group settings. A friend then offered a perspective that stayed with him: “You are allowed to be afraid.” Those words helped him understand that courage does not mean never feeling afraid, and that acknowledging unease or asking for help is not a sign of weakness. He said, “If I had known as a child that it was alright to be afraid, I might have asked questions, looked for solutions or sought help much earlier, instead of struggling on my own for so long.” 

The heartfelt sharing from Snow Suen and Ng Siu Hin reminds the public that children who appear independent or cheerful may still have emotional needs they have not expressed. A gentle invitation to talk, or a few accepting words, may not solve a problem immediately, but can help a child feel heard, understood and supported. As children grow, this sense of being seen and accepted can give them important strength when facing difficulties and setbacks.  

Watch the full interviews with Snow Suen and Ng Siu Hin: https://savethechildren.click/EveryMommentMatters-TeaserInterview-PR 

Adults do not need perfect answers. Companionship is what matters.

When children begin to open up, adults may be driven by concern to analyse, correct or offer advice immediately. Yet what a child needs in that moment may not be an answer, but for their feelings to be heard, understood and accepted first.

Since becoming a parent, Snow Suen admits that she sometimes feels anxious to know what has happened to her children. She reminds herself that showing concern does not mean requiring an immediate response: “I let my child know, ‘It is all right if you do not want to talk now. When you are ready to tell me, I will give you my full attention.’”

Actor BabyJohn has recently completed a course in counselling. Drawing on his experience as a performer and creator, he explained that understanding a character involves more than listening to dialogue. It also requires attention to subtle signals such as tone, pauses, body language and reactions. Similarly, when adults try to understand a child’s inner world, replies such as “Nothing’s wrong” or “I’m OK” do not necessarily mean that the child is not struggling. Adults do not need to guess or define the child’s feelings, but can begin by showing care with openness and acceptance. BabyJohn said, “Adults often want to offer an answer as soon as they hear about a problem, but the other person may simply want you to listen patiently. Even if we do not have a perfect answer or solution, it does not mean we cannot help. Being willing to stay with someone is already an important start.”

Theme Song Knock Knock uses music and dance to open up parent-child conversations 

To bring the idea of “Before the moment is gone, start with a knock” into everyday life, Save the Children Hong Kong has produced the theme song Knock Knock and the music video. The song was composed by the winner of Best Original Film Score at the Hong Kong Film Awards, Tomy Wai, and choreographed by Vian Lin. Lead vocalists Snow Suen and Vian Lin are joined by BabyJohn and a group of children in the music video. 

With its energetic beat, memorable lyrics and easy-to-follow choreography, the song turns the message “Smallest knock, biggest talk” into a dance that people of all ages can enjoy. The public is also invited to take part in the Knock Knock Dance Challenge on social media by recreating the signature moves and sharing their videos, using light-hearted interaction to bring care and listening into everyday relationships. 

Watch the Knock Knock music video: https://savethechildren.click/Knock-Knock-Full-MV-PR

Knock Knock Door Plate Charity Blind Boxes create more opportunities for conversation 

Beyond bringing the campaign message to life through music and dance, Save the Children Hong Kong is also using recorded voices and household items to offer more ways for adults to open conversations with children, beginning with listening and companionship.  

Save the Children Hong Kong is launching the Knock Knock Door Plate Charity Blind Box sale. Each box contains a double-sided woven-label door plate featuring Tadamates, the MBTI-inspired (16 personality types) characters created by local original IP brand Tadaland. One side signals that the child welcomes interaction and conversation, while the other indicates a need for quiet time and personal space. The door plate offers children a simple, approachable way to tell parents or caregivers whether they would like to connect or need some time and space on their own.  

The Knock Knock Door Plate Charity Blind Box collection features three designs and will be available in limited quantities from 10 October through online and designated physical charity sale locations, while stocks last. A single random design is priced at HK$68, while a complete collection set of three costs HK$168. The complete collection set is available exclusively online through Save the Children Hong Kong. After costs, all proceeds will support Save the Children Hong Kong’s local programmes on children’s mental health and child protection.  

Learn more and purchase the Knock Knock Door Plate Charity Blind Boxes: https://savethechildren.click/EveryMomentMatters-DoorPlatePR-ENG  

Designated physical charity sale locations:  

Tom Lee Music  

• Tsim Sha Tsui Flagship Store – Shops 1-9, Cameron Lane, Tsim Sha Tsui, Kowloon 
• Wan Chai Flagship Store – City Tower, 144-149 Gloucester Road, Wan Chai, Hong Kong 
• Sha Tin Flagship Store – Shops 816-818, Level 8, Tower 2, Grand Central Plaza, Sha Tin 
• Tsuen Wan Flagship Store – Shops 3034-3038, Ocean Pride, Tsuen Wan West 
• Tseung Kwan O Branch – Shops 149-150, Level 1, Park Central, Tseung Kwan O, New Territories 

Alongside the Knock Knock Door Plate Charity Blind Boxes, Save the Children Hong Kong is launching animated Tadamates stickers for messaging apps, helping the public turn care into everyday interaction. A greeting, a word of encouragement, or simply being present can open the door to conversation and make communication with children feel easier and more natural. 

Download the WhatsApp stickers: https://savethechildren.click/MH2026_WhatSticker_PR 
Download the Signal stickers: https://savethechildren.click/MH2026_SignalSticker_PR 

The public can also call Save the Children Hong Kong on 3160 8686 to hear Snow Suen’s recorded personal story and cheer-up messages from a group of children influencers. The recording encourages anyone facing difficulties or pressure to share their feelings with someone they trust, while reminding adults to listen to and support children. (The telephone content consists of pre-recorded stories and messages of encouragement; it is not a live emotional-support or counselling service.) 

Creating an environment where children feel safe to speak and seek help  

Kalina Tsang, CEO of Save the Children Hong Kong, said, “Everyone experiences moments when feelings are difficult to express. We all have a responsibility to create an environment in which children feel safe to speak. On World Mental Health Day, we want to remind the public that children’s mental health requires sustained attention. Families, schools, child-facing organisations and communities must work together so that children can express themselves and seek help more easily when they need it.” She added, “We may not be able to solve every difficulty a child faces, but we can make sure they do not face those difficulties alone. Every child, every adult, every moment matters.” 

Save the Children Hong Kong calls on parents, caregivers, schools, child-facing organisations and the wider community to turn concern for children’s mental health into sustained action, and to work together to create a safe environment where children feel able to speak and receive appropriate support.