(Hong Kong, 28 February 2025) Octopus and Save the Children Hong Kong have joined hands to launch brand new “Save the Children Hong Kong Charity Edition” Mobile Octopus animated* card images. Save the Children Hong Kong’s Ambassador takes everyone to set off together to shape a brighter future for vulnerable children in Hong Kong and around the world.

The new “Save the Children Hong Kong Charity Edition” Mobile Octopus animated* card images comprising four themes: “Partnering with Children”, “Child Friendly Space”, “Emergency Rescue,” and “Express Yourself with Courage”. With the interesting animations, the endearing Ambassador leads you to witness Save the Children Hong Kong’s continuous efforts in providing the most appropriate support for children in various areas, including child protection, education, humanitarian aid, health and nutrition, both in Hong Kong and globally, empowering them to live brighter lives.

Sharing the same philosophy, Octopus and Save the Children Hong Kong are honoured to collaborate on the launch of the first Octopus card charity series, working together to protect children in Hong Kong and around the world. Children are the future leaders of society. Octopus is committed to promoting the development and application of innovative technologies, providing grassroots students with a more comprehensive and enriching learning experience through STEM-themed education programs, and empowering children to change the future. While Save the Children Hong Kong have been upholding Save the Children’s over 100 years of expertise in approximately 120 countries around the world since the establishment in 2009, prioritizing the well-being of children and striving to transform their futures.

The new “Save the Children Hong Kong Charity Edition” Mobile Octopus animated* card images will be progressively launched at the “Octopus Card Image Store” from 1 March to 31 December 2025. In addition to the four new animated* card images, the “Save the Children Hong Kong Charity Edition” also offers six other Mobile Octopus card images, each priced at HK$15 (no deposit or stored value included). All proceeds will be donated to Save the Children Hong Kong’s charitable projects that help “Empowering Children, Transforming Futures”.
Customers of Octopus on iPhone and Apple Watch or Octopus on Android can visit the “Octopus Card Image Store” on Octopus App, choose their favourite card images from “Save the Children Hong Kong Charity Edition”, select their Mobile Octopus, and tap ‘purchase’. The collected item can then be found at ‘My Card Image’. Purchase now and the Ambassador will be displayed for each payment for transportation and retail purchases, set off together with you to create a better future for children
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*Animation effect of the card image is only available in Octopus App and supported mobile devices.

New “Save the Children Hong Kong Charity Edition”
Mobile Octopus Animated* Card Images
“Save the Children Hong Kong Charity Edition” Mobile Octopus Card Images
(Available now at “Octopus Card Image Store”)